There is no planet B
I have been invited to design a poster for the 3rd Emirates Int’l Poster Festival with the theme of the Expo 2020 Dubai “Connecting Minds, Creating the Future”. The Festival which is also a part of Dubai Design Week, is an initiative of the Cultural and Scientific Association (NADWA) in Dubai to expand creative expression and to promote graphic design practice and creative thinking in the MENA region and developed to showcase and celebrate contemporary poster design from around the world. Through its theme, “Connecting Minds, Creating the Future”, and its three sub-themes – Opportunity, Mobility and Sustainability– Expo 2020 aims to unlock the potential of each visitor while encouraging collaboration and presenting opportunities for all to make a difference.
Sustainability is a cause that I truly believe and invest hence the direction of my poster with an emphasis on the 2030 Agenda for Sustainable Development, adopted by all United Nations Member States in 2015. “It is crystal clear from up here that everything is finite on this little blue marble in a black space, and there is no planet B” were the words of ESA astronaut Alexander Gerst from the International Space Station when he saw the earth from space in 2018