Culture of Seduction / I made you look
Urban societies emerge and thrive in a media infested environment where the evergrowing technology provides more and more ways to penetrate into our thoughts. The poster’s concept is focusing on the altered perspective of reality generated by the media’s filter lens as it’s easier for consumers to receive their messages and moreover to digest them as reality. The phenomenon of diffraction is a metaphor to address the distortion of reality. In addition, youth is even more vulnerable to the seductive methods of media and by providing them false idols, readymade dreams and predefined goals, the locomotive of consumerism perpetuates its direction towards total control. The innocence halo now transforms into the symbol of target and gradually every prospect of opting out is sabotaged by the illusion of living free. We have already been hatched in the culture of seduction and the corrupted gods we have created, now persuade us, the willingly hypnotized consumers.